Phoenix, AZ, September 16, 2008.
"Does it feel cooler to you? Maybe summer is about over but Ghaster Painting & Coatings is just getting heated up. This month, we have two important events coming up. First, we are this month's Featured Associate at the BOMA luncheon. We will have a display up and will be available to talk to you about any new projects or questions you may have. This luncheon takes place at the Ritz Carlton this Wednesday, September 17th from 11:30 to 1:00 p.m. If you are a BOMA (Building Owners and Managers Association) member or would like to attend as a guest, you can still sign up at www.bomaphoenix.org.
Our second big event is that we are a Silver Sponsor of the IFMA Charity Golf Tournament at the Arizona Biltmore on September 26, 2008. This event will benefit the Sunshine Acres Children's Home and is always a good time. We look forward to seeing our fellow IFMA & BOMA friends there.
We are working on a couple of high profile projects right now. If you see light poles being painted in the City of Scottsdale, that is us doing the painting. We are also painting at the PetsMart Corporate Offices remodel that is taking place at the 27th Avenue and Yorkshire corporate building. We are also painting various Cigna Healthcare buildings in the Phoenix area this month. We completed several shopping centers this summer, some with big color changes that resulted in the building looking brand new. We painted the Eighth Avenue Retail Center in Mesa at 808 S. Alma School and the Chandler Pavilions which is the large retail center you see as you travel down I10 at Ray Road on the east side of the freeway. We also painted the KPNX Channel 12 News building on Central and the Hohokam 10 Park East complex which includes 18 buildings in Tempe just South of University and the I10.
This is the time of year that budget numbers are due for many of you. We would love the opportunity to provide you with a budget proposal that is accurate and reliable for any of your 2009 projects.
Our new business is mainly referral generated, so if you know of anyone who is looking for a reputable painting company, we would appreciate it if you would please pass along our contact information or even this newsletter. If we receive a referral who names you as the person who referred them, we would like to send you a small token of our appreciation in the mail.
Please remember that our all new website launched last month with many new photo galleries and information on our company. Please take a moment to check it out at: www.GhasterPaintingInc.com.
Thank you and enjoy the rest of your week!
Brad Ghaster
President
Ghaster Paintings & Coatings
Thursday, October 2, 2008
Ghaster Painting & Coatings Launches Customer Focused Website
Phoenix, AZ, August 15, 2008.
Ghaster Painting & Coatings (GP&C), Inc, launched a brand new customer-focused interactive website earlier this month. The website, www.GhasterPainting.com has been designed in direct response to GP&C's customers' requests and it is fully up-to-date with today's internet and online marketing standards.
Ghaster Painting President, Brad Ghaster, says: "At Ghaster Painting we have always taken our customer satisfaction very seriously. We understand that our first impression is the most important one, whether it is the first time a customer visits our website or the first time our customer sees our completed work. Our new website is the result of our own customers' feedback and provides them with a useful tool to learn about our business and our latest projects."
GP&C has always been on the leading end of internet marketing. From the beginning, their website has pioneered tools and features that very few other competitors' websites include. The new website, among other features, includes: Flash Interactive Photo Galleries with samples of Commercial, Residential, and Industrial projects, "Before and After" and "Work in Progress" Photo Galleries, an Interactive Survey, a Residential Painting Estimator, Flash Online Tour, Online RFP, Online subscription to their monthly e-Newsletter, and a number of listed News Releases with useful information for contractors and customers alike.
"We are in a highly competitive market and frankly, we like it that way. We feel like we have an opportunity, not only to provide our customers with the utmost professional service, but also to make them aware of other 'not so straight forward' approaches that other contractors use," says Brad Ghaster, past AZ Council President and past National Board Member of the Painting and Decorating Contractors Association (PDCA).
Since its inception in 1978, GP &C has experienced phenomenal growth yet it has been able to remain a family-owned business with a very personalized relationship with each of its customers, vendors and business associates. Brad Ghaster added: "We strongly believe in the value of our professional relationships. We listen to our customers, vendors and employees and as a result, we are always refining our products and services to meet their needs."
About Ghaster Painting: For more than 30 years, Ghaster Painting & Coatings, Inc. (GP&C) has had the privilege of painting thousands of buildings and homes in the Valley of the Sun, large and small. GP&C is a full service paint contracting company specializing in large commercial, Industrial and all types of residential repaints. Whether it is an occupied interior office, an exterior high rise or your personal home, GP&C has the experience and reputation to satisfy your painting needs.
For more information, please visit www.GhasterPainting.com or call 602.277.8541
Sincerely,
Brad Ghaster
President
Ghaster Paintings & Coatings
Ghaster Painting & Coatings (GP&C), Inc, launched a brand new customer-focused interactive website earlier this month. The website, www.GhasterPainting.com has been designed in direct response to GP&C's customers' requests and it is fully up-to-date with today's internet and online marketing standards.
Ghaster Painting President, Brad Ghaster, says: "At Ghaster Painting we have always taken our customer satisfaction very seriously. We understand that our first impression is the most important one, whether it is the first time a customer visits our website or the first time our customer sees our completed work. Our new website is the result of our own customers' feedback and provides them with a useful tool to learn about our business and our latest projects."GP&C has always been on the leading end of internet marketing. From the beginning, their website has pioneered tools and features that very few other competitors' websites include. The new website, among other features, includes: Flash Interactive Photo Galleries with samples of Commercial, Residential, and Industrial projects, "Before and After" and "Work in Progress" Photo Galleries, an Interactive Survey, a Residential Painting Estimator, Flash Online Tour, Online RFP, Online subscription to their monthly e-Newsletter, and a number of listed News Releases with useful information for contractors and customers alike.
"We are in a highly competitive market and frankly, we like it that way. We feel like we have an opportunity, not only to provide our customers with the utmost professional service, but also to make them aware of other 'not so straight forward' approaches that other contractors use," says Brad Ghaster, past AZ Council President and past National Board Member of the Painting and Decorating Contractors Association (PDCA).Since its inception in 1978, GP &C has experienced phenomenal growth yet it has been able to remain a family-owned business with a very personalized relationship with each of its customers, vendors and business associates. Brad Ghaster added: "We strongly believe in the value of our professional relationships. We listen to our customers, vendors and employees and as a result, we are always refining our products and services to meet their needs."
About Ghaster Painting: For more than 30 years, Ghaster Painting & Coatings, Inc. (GP&C) has had the privilege of painting thousands of buildings and homes in the Valley of the Sun, large and small. GP&C is a full service paint contracting company specializing in large commercial, Industrial and all types of residential repaints. Whether it is an occupied interior office, an exterior high rise or your personal home, GP&C has the experience and reputation to satisfy your painting needs.
For more information, please visit www.GhasterPainting.com or call 602.277.8541
Sincerely,
Brad Ghaster
President
Ghaster Paintings & Coatings
Tuesday, August 5, 2008
Ghaster Painting and Empire Southwest: A Visibility Project
Phoenix, AZ, July 2008.
Dear friends and colleagues:
Empire Southwest is a family owned business founded in 1950 as Empire Machinery, an Eastern Oregon Caterpillar and John Deere dealership. When founder Jack Whiteman was awarded Caterpillar's Arizona territory in 1959, the company relocated and began building partnerships with Arizona's construction and mining industries that endure today. Empire Southwest was looking for ways to increase overall lighting and visibility of their main shop/warehouse in which their team of mechanics perform most of their maintenance operations. To aid with this task, Ghaster Painting & Coatings was contracted to complete all the surface re-paints inside the warehouse.
During this project, Empire Southwest shut down one half of the main shop that tears down the large Caterpillar equipment frequently used in mining and major construction projects. As part of the preparation, a plastic partition was put in place and a third party contractor was hired to clean the ceiling area by hand. Ghaster Painting primed the entire ceiling and a 100% acrylic gloss was applied. Upon completion of the first half of the shop, the entire process was repeated for the other half of the shop.
In addition to the surface repaint, the main hoists were also cleaned and painted in safety yellow. Empire Southwest proceeded to recondition the concrete floor. Finally, a new lighting system was also installed. The difference in the brightness of the overall warehouse after the project was completed was truly like night and day.
By increasing the visibility, the shop mechanics become more productive and can improve the overall quality of their work. It also increases the safety of their work area, while making their job more enjoyable and easier on the eyes. It just demonstrates how Empire will do whatever it takes to improve the quality of their workplace for its employees.
Today Empire ranks among the top Caterpillar dealers in the world. The company has more than 1400 employees in a territory that now includes the state of Arizona, southeastern California and portions of northern Mexico. Despite their large growth, they are still a family-owned business transferred from generation to generation. Ghaster Painting & Coatings is very proud of being affiliated with one of the Southwest's most respected companies.
About Ghaster Painting: Since its inception in 1978, Ghaster Painting & Coatings, Inc. (GP&C) has had the privilege of painting thousands of buildings and homes in the Valley of the Sun, large and small. GP&C is a full service paint contracting company specializing in large commercial and all types of residential repaints. Whether it is an occupied interior office, an exterior high rise or your personal home, GP&C has the experience and reputation to satisfy your painting needs.
Sincerely,
Brad GhasterPresidentGhaster Paintings & Coatings
Paint Quality - You Get What You Pay For
Phoenix, AZ, May 28, 2008.
Dear friends and colleagues:
As with most other things in life, quality is important and usually costs more. We all know there is a difference between the lowest cost and the best value. This is especially true when it comes to paint. Consider your last painting project. The cost of the materials was actually the smallest part of the overall price you paid. The cost of labor and company overhead to provide the necessary insurance, etc. to operate makes up the largest part of the price. Since the cost of materials is the smallest part of the equation, yet makes the biggest difference in the longevity and quality of your paint job, why not specify the best paint available? Please see the example below:
A 100% Acrylic paint will do the following:
It's important to understand also that all paint stores sell High Grade and Low Grade paint products. For example, 100% Acrylic is a High Grade, a Vinyl/Acrylic is a Medium Grade and a Vinyl is a Low Grade. Make sure that all your bid specifications and bid proposals state by product name and grade the quality product you want for your project.
When painting one should reflect on the total cost to complete the job - including the cost of the paint and the total cost of labor. If you receive multiple bids and one bid is more than 20% lower than the other bids, it is likely due to the following reasons:
Sincerely,
Brad GhasterPresidentGhaster Paintings & Coatings
Dear friends and colleagues:
As with most other things in life, quality is important and usually costs more. We all know there is a difference between the lowest cost and the best value. This is especially true when it comes to paint. Consider your last painting project. The cost of the materials was actually the smallest part of the overall price you paid. The cost of labor and company overhead to provide the necessary insurance, etc. to operate makes up the largest part of the price. Since the cost of materials is the smallest part of the equation, yet makes the biggest difference in the longevity and quality of your paint job, why not specify the best paint available? Please see the example below:
A 100% Acrylic paint will do the following:
- deliver better hiding
- allow for easy removal of marks and stains
- go on more smoothly
- will have good blister resistance
- will not chalk
- will have a uniform color.
100% acrylic paints are best suited to deliver these properties. So why not pay more to get a quality paint?
In fact, if you look at the cost over the lifetime of the paint, the quality paint actually cost less per year in the long term. Recently, the Paint Quality Institute conducted a test of commercial paints via various channels. The results showed that the higher quality acrylic paints were more durable.It's important to understand also that all paint stores sell High Grade and Low Grade paint products. For example, 100% Acrylic is a High Grade, a Vinyl/Acrylic is a Medium Grade and a Vinyl is a Low Grade. Make sure that all your bid specifications and bid proposals state by product name and grade the quality product you want for your project.
When painting one should reflect on the total cost to complete the job - including the cost of the paint and the total cost of labor. If you receive multiple bids and one bid is more than 20% lower than the other bids, it is likely due to the following reasons:
- Labor is not legal
- The quality of the paint and or the amount applied is insufficient or watered down
- The contractor does not have a complete grasp on there true cost of operation and/or is not in it for the long haul.
A quality paint job will keep your home or building looking better longer. At Ghaster Painting and Coatings, our motto is "our jobs look better longer".
If you have any questions or comments, please call me at 603-277-8541.Sincerely,
Brad GhasterPresidentGhaster Paintings & Coatings
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